Extreme advertise insurance company "Life Park" whose slogan is "Anything can happen."

It seems that the "Life Park" this expensive advertising could pay off, because the news of the submarine in the center of Milan, soon became internet hit.http://www.youtube.com/watch?v=NFgQjTqKfOQ&list=UUtdHJmco6y1h3sw2-YbpBjQ